Revenue clarity
at every stage.
Model MRR, ARR, churn, expansion, and 12-month forecasts. Built for SaaS founders and operators who need precision, not approximation.
Revenue intelligence, in full detail.
From single-plan simplicity to enterprise-grade multi-scenario modeling. MRR Estimator adapts to the complexity of your business.
Model every dimension of your MRR.
Configure multiple pricing plans with individual churn rates, expansion rates, and billing cycles. Watch your complete MRR structure update in real time as you type.
- Up to 10 pricing plans
- Billing cycle normalization (monthly, quarterly, annual)
- Per-plan churn and expansion rates
- Upgrade/downgrade path modeling
- Multi-currency support (40+ currencies)
Built for every person who owns the number.
Build the revenue narrative your investors expect.
Walk into your Series A with a complete MRR model. Show churn rate, expansion trajectory, LTV:CAC ratio, and a 24-month forecast — all in one shareable link.
Understand the revenue impact before you ship.
Model what happens to MRR if you raise prices 20% and lose 10% of customers. Run the scenarios before you touch the pricing page.
Pressure-test the numbers in minutes.
Input the company's reported metrics and run sensitivity analysis. See how their MRR holds up under different churn and growth assumptions.
Know exactly what a 1% churn increase costs.
Run churn sensitivity analysis and see the compounding effect on MRR over 12 months. Quantify the value of reducing churn before arguing for resources.
We walked into our Series A pitch with a complete MRR model built in MRR Estimator. The investors were impressed by how well we understood our revenue structure.
I used to spend 4 hours building our monthly revenue review spreadsheet. Now it's 10 minutes in MRR Estimator and I actually trust the numbers.
The scenario comparison feature is a game changer. We modeled three different pricing strategies and could immediately see the 12-month revenue impact of each.
Common questions.
Yes — the core estimator is completely free. No account required, no credit card, no time limits. Create a free account to save estimates, share them with your team, and access export features.
The estimates are as accurate as your inputs. The calculation engine uses standard SaaS financial formulas — the same logic used by CFOs and VCs. We use industry-validated approaches for MRR normalization, LTV calculation, and revenue forecasting. The smart defaults are based on SaaS industry medians.
Yes. You can configure up to 10 pricing plans with individual prices, billing cycles (monthly, quarterly, annual), customer counts, and churn/expansion rates. The tool automatically normalizes all plans to a monthly basis for accurate MRR calculation.
Yes. Free users can export to PDF. Paid plans include Excel/CSV export, branded PDFs with your company name/logo, and embeddable report widgets. All exports include full assumptions documentation.
Your data is never stored without your permission. Anonymous estimates are calculated entirely in your browser. When you create a saved estimate, it is encrypted at rest and only accessible to you and anyone you explicitly share it with.
Yes. Generate a shareable link for any estimate. Recipients can view the full results without creating an account. Paid plans allow collaborative editing — share with your team and edit together in real time.
Yes. Each pricing plan can have its own billing cycle (monthly, quarterly, or annual). The engine automatically normalizes all prices to monthly recurring revenue so your total MRR is always accurate regardless of billing frequency mix.
Direct Stripe integration is available on paid plans — it will pull your actual MRR, customer count, and churn data to use as the starting point for your estimates. ChartMogul and Baremetrics integrations are in development.
MRR (Monthly Recurring Revenue) is the normalized monthly value of all active subscriptions. ARR (Annual Recurring Revenue) is MRR × 12 — it gives a full-year perspective on your recurring revenue base. For businesses with predominantly annual contracts, ARR is calculated as the sum of annual contract values.
LTV (Customer Lifetime Value) is calculated as ARPU divided by monthly churn rate, adjusted for gross margin. CAC (Customer Acquisition Cost) is an optional input. When provided, we display LTV:CAC ratio and CAC payback period and benchmark them against industry standards for your stage.
Your revenue model
is 5 minutes away.
No spreadsheet. No finance degree. No $50K BI tool. Just your numbers and MRR Estimator.
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